Portfolio: Visual & Product Design, UX
The New York Times lauded Amnon Freidlin's visual design work as "covetable" for The Metropolitan Museum of Art.
Product design, brand identity, art direction, editorial design, UX, and IA for tech, cultural institutions, and luxury.
Currently working on visual / IA / UX at Microsoft CoreAI for products used by 50M+ people, including AI Foundry's signed-out experience redesign and CoreAI brand visual identity. Recent projects include brand architecture and visual identity for the gaming-music platform behind Ultimate Rivals: The Court — Apple Arcade × NBA / NFL launch title.
Say hi: adfreidlin [at] gmail • LinkedIn
Selected work:
Microsoft · Apple Arcade × NBA · The Metropolitan Museum of Art · National Geographic · The Council on Foreign Relations · New York Philharmonic · Barneys · MetLiveArts: Patti Smith · Steve Reich · Laurie Anderson · Alexander Wang · Rosanne Cash · Arvo Pärt · Diane von Furstenberg
→Portfolio Overview
1) You Are Here →Visual & Product Design, UX
2) →Creative Technology, AI, Prototyping, Code
3) →Audio UX, Sonic branding, Haptic Design, Accessibility
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Visual / IA / UX design for Microsoft AI Foundry signed-out experience; CoreAI brand visual design including wordmark, typography systems, and pricing research
The New York Times lauded design work as "covetable" for The Metropolitan Museum of Art — project design lead for major Met Live Arts campaigns featuring Patti Smith, John Zorn, Steve Reich, Laurie Anderson, Diane von Furstenberg, Michael Kors, New York Philharmonic, Alexander Wang, Rosanne Cash
UX, UI, and visual design for Council on Foreign Relations — end-user-facing digital products; user interviews and prototyped redesign of internal data visualization software; National Geographic microsite partnership
SUBSET (NYC interchangeable bicycle pedal company) — full visual identity build including custom typography, wordmark, apparel design, and collateral system
Production design across major Met exhibitions: Heavenly Bodies, Visitors to Versailles, Michelangelo: Divine Draftsman & Designer, Edvard Munch
Architectural Digest coverage of Barneys NY 2016 Holiday Window installations; multi-year work on Barneys × Lady Gaga, Disney, Haas Brothers, and related installations
Graduate-level UX coursework: MICA Foundations of UX Design (2018); Designation Design Thinking Workshop (2018); ongoing self-directed work in user experience for web design, usability testing, interaction design, and accessibility (2016–Present)
Brand architecture, pitch deck, and visual identity for Gaming/Music Hybrid Platform for Ultimate Rivals: The Court — Apple Arcade × NBA / WNBA / NFL / NHL / MLB / USWNT launch title; album art direction for Orange Milk Records soundtrack release
Highlight: Designing Across the Microsoft CoreAI Ecosystem
AI Foundry, GitHub Copilot, Visual Studio (Code), among others. More info available upon request.
→Interactive: Sonic Keystrokes, instrument turns typing into customizable sound.
Highlight: Brand, Identity, & Strategy
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1) Gaming-music platform blueprint (Market Research, Brand, Visual Design, Copywriting, Mission). 40 pg. Commissioned by a new name in indie gaming. Available on request.
2) Megabloomaudio.com — website identity, illustration, wordmark, bespoke icons.
→ Highlight: External Portfolio Index Tool. Browse by Category
Information Architecture · Design · Code
An interactive index of project descriptions across visual, audio, and creative tech.
Design Portfolio
Oceans to Woodlands—
Interactive Biophilic Sound & Visual
All sound design, original music, UI, and visual design by Amnon Freidlin (aka Megabloom Audio)
Sound, non-linear composition, UI, and interaction design inspired by city life and the refuge found in nature. The work explores the ability to toggle between sonic environments (Oceanic vs Woodlands) and sonic functions (sound design and music). Channeling immersive, wellness and meditative energy, it draws from eco and ambient-inspired genres.